As I begin this new blog on Zazzle selling, I will be taking into consideration what I learned by trial and error in my first few months. I would do some things differently were I to begin again. There are now three ways you can sign up for Zazzle — as designer who creates products, as a maker who manufactures and ships products under Zazzle’s auspices, and as an Affiliate, who promotes anyone’s products for commission. Commissions are usually higher than the royalties designers get when products sell. So when you first join, if you want to create products to promote and sell, join as a seller. Follow the step-by-step directions on the landing page to start your store.
At the same time, join as an affiliate so you can begin making money immediately by promoting the products of others on your blogs. Again, the instructions on the landing pages are pretty clear. Look at your published blogs to see if you can find Zazzle products that relate to your blogs that would make nice illustrations for them. I did this at the very end of this blog to add a touch of humor. It is hard to find any topic for which you cannot find a related Zazzle product. I will also be looking for products to illustrate this post.
Learning as You Sell the Products of Others
As you search for products to use on your blogs, you will see a lot of products others have created. Take note of which products grab your attention and why. Notice which products just don’t work and why. Then apply what you learn when you make you own products. Although to really start selling you will need to have a lot of products — probably a minimum of 200 in your store — be sure to only put your best work on your products and make sure the designs you create are appropriate for the products you put them on. You want people to look at your store and say ‘Wow!”
Before you open your first store, have a plan. Do you want everything in just one store? I started with one store that was a hodgepodge: Barb’s California Card and Gift Gallery. The only thing that unifies it is that everything is related to California. I have 3,777 products in that store at the moment, and out of those, only a few products have ever sold. Below is my best-selling product.