SEO Your Business

have you also considered the benefits of SEO to your business? It is time to find out.

Benefits of SEO to Your Business

  1. SEO Leads to Better User Experience
    There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration.

SEO Leads to Better User Experience

All of this leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates. This is what SearchUp sites are looking for, thus improving your search ranking.

  1. SEO Is a Primary Source of Leads
    Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others. Conversion optimisation agency offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers.

If you are not getting leads from your SEO tactics, then you must revisit your activities. Another player in the market might be getting your share of the pie.

Primary Lead Source By Company Type Infographic

  1. SEO Brings Higher Close Rates
    Statistics showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) often results in lower conversion rates.

Whereas SEO leads, where a customer makes the actual research of your product or service, results in higher conversion. These individuals making their research online already have a specific requirement and purpose in mind.

  1. SEO Results to Higher Conversion Rate
    The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position.

As customers are becoming more familiar with your brand and as their knowledge about products/services increase, there is a great possibility for customers to close the deal with you.

  1. SEO Promotes Better Cost Management
    The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads.

SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.

To add to that, activities pertaining to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of these have little or no cost at all.

Outbound lead generation activities include making cold colds, visiting clients, or direct selling. Better cost management is just a few of the benefits of SEO to your business.

Using a right rank tracking tool like Linkio could help you improve your rankings and organic traffic pointing to your website. This is what search engine sites are looking for, thus improving your search ranking.

8 Ways to Improve Patient Satisfaction

Young physicians enter the workforce to start their careers in medicine to save lives. However, they work in emergency departments that get busier every day. As more and more people resort to using emergency services for their primary care, they demand more services that lead to crowded conditions, longer wait times, and physicians practicing hallway medicine, but hospitals can now reduce overhead costs with a flexible workforce app that let them hire top talent on demand.

This all reduces patient satisfaction while increasing the stress on the hospital staff. national patient satisfaction levels have already reached a nine-year low.

Patient Satisfaction Matters

While patient satisfaction is the last thing on the minds of stressed and overworked hospital staff, hospitals need their communities see them interested in quality care. Thus, hospitals need high patient satisfaction to remain competitive in their markets.

Patients are a hospital’s customers, and patients will choose the hospital they feel best meets their needs. When patients are happy, they make the hospital staff happy. When they are not happy, you will hear about it though angry letters, poor satisfaction scores, and bad local publicity. This is why high patient satisfaction is so important.

Understanding Patient Needs

Emergency departments are already at a disadvantage with their long wait times, hallway medicine, and loud and frequent chaotic atmosphere. Patients come into this environment looking for someone to trust. They are vulnerable and in pain, and the chaotic emergency atmosphere leaves them scared and anxious. It only takes one small mistake to make these patientsfeel worse, both physically and mentally.

Satisfaction has its peaks and valleys, but it should always go up, and communication is the key. Hospitals need to make their patients feel like unique individuals while keeping them updated during their long waits. By keeping their patients feel comfortable, hospitals can reduce their patients‘ anxiety, leading to better patient understanding of their situation, their treatments, and their discharge instructions. Just remember that how you keep your patients informed is just as important as what you say.

Improving Patient Satisfaction

With how important patient satisfaction is to your hospital, you want to address any negative patient experiences as quickly as possible. You want to use your patient satisfaction score to improve your patient experience. Your patients will let some things slide if give them positive experiences throughout their stay, but you need to show some effort that you do care for them.

You can use assessment surveys to determine where you could improve your patients‘ experience at your hospital. You will have to account for the “halo effect” where patients give praise where they normally would not to not offend you. You learn nothing from those inflated scores.

If you need a more literal results to know where you need to improve, here are eight tips for improving your patient satisfaction and the service they receive.

  1. Show that you care

You want to stop appearing indifferent and uncaring if you want to improve your patient satisfaction. Every member of your staff needs to make eye contact and check in on patients as they walk by them. Everyone in your organization represents your hospital the moment they walk through the door, and your patients expect everyone to see to their needs, clocked in or not. You also need to arrange your waiting rooms around your patients as well. For instance, all vending machines and change machines need to just work.

  1. Experience your care as a patient

You cannot begin to improve your patient experience if you do not know what your patients experience. You should park where your patients park. You want to know how easy it is to walk through the front door disabled. Finally, tour your hospital with someone new and let them find places on their own. These and other steps will show you how your patients see your hospital and where you need to improve without your natural biases.

  1. Employees should understand their purpose and not just function.

Your employees need to understand both their functions and their purposes. A properly trained and managed employee will know when to do their job or to stop and help out a patient in need. You need to praise these employees as much as possible.

  1. Learn when to say “sorry”

You may never want to say that you are sorry to your patients, but resolving patient issues requires knowing when to apologize for service lapses. You should never be defensive or apathetic towards upset patients.

  1. Establish a blame-free environment

All employee mistakes are the fault of the system as a whole and not the individual employees and requires systematic solutions.

  1. Never say you cannot do something

No one in your organization should tell your patients that they cannot help them. Everyone employee needs to answers ever patient concern as requested, even if that means finding the right person to handle the patient’s needs.

  1. Patient satisfaction is an organization-wide problem.

Good patient satisfaction requires good systems as well as good hospitality. You need align all your business systems, from your scheduling systems to your communication tools to your management software, to the needs of your patients.

  1. Benchmark outside the healthcare industry

Healthcare organizations tend to compare themselves only to others in their industry. While this seems appropriate, you will miss important information about your patient experience if you keep doing this. You get the best, most accurate benchmarks if you compare yourself to any service oriented business regardless of their industry.

Effects of Particulate Matter Size and Air Pollution

While everyone understands that air quality can lead to human disease and other health problems, most people do not know the various types of pollution affects our bodies. Because of this, you might not be adequately prepared to protect yourself or your loved ones against the hazards of exposure. Sure, we can eliminate much of the pollution as possible, this is not always feasible. Fortunately, with a bit of knowledge, you can take the right precautions whenever pollution strikes.

What is Particulate Matter?
Most of the problems causes by air pollution comes from the ambient particle pollution that is always present. That’s right. The air you breathe always has some mix of tiny solid and liquid particles floating in it. Also called particulate matter (PM), these microscopic particles come from a variety of organic and inorganic human and natural sources.

Particle Sizes and Effects
Most of the time, PM are too small of us to see though they can become opaque with a high enough saturation. Even still, any given volume of air can have several different sizes of particles suspended in it. Our bodies can withstand most of the larger particles, but things get riskier as the particles get much, much smaller than a strand of hair.

Because of how unhealthy these particles can become, the Environmental Protection Agency (EPA) and researcher group them into three broad categories.

Coarse particles (PM10) – large particles, such as wind-blown dust, ranging from 2.5 to 10 microns in diameter.
Fine particles (PM2.5) – The vast majority of airborne particles, including smoke and haze. They range up to least 2.5 microns.
Ultrafine particles (PM1) – The smallest of the particles with diameters less than 100 nanometers. They are small enough to pass into your blood and circulate throughout your body.
While you will find all types of particles everywhere, some form in higher concentrations in certain regions and atmospheric conditions. For example, sulfates are common in the Midwest, Southeast, and Northeast states, while you will find nitrates concentrated in California, the Northwest, and North Central United States.

Health Effects of Particulate Exposure
Unfortunately, we have limited understanding how air pollution affects our bodies. While there is ample research on fine particles, data on ultrafine particles is virtually non-existent. The lack of knowledge is so bad that most expert just public outreach efforts such as National Particle Component Toxicity (NPACZT) program just label all particles as hazardous.

However, we know different size particles require different precautions with stuff smaller than 10 micrometers being the worst offenders in terms of health.

Either way, If you already suffer from a heart or lung disease, particle pollution exposure will enhance these issues.

Particulate Matter Risk Factors
Air pollution affects everyone, but some people are more susceptible for severe complications and may require hospitalization. This is especially true for older adults, children, and the physically active this website will show you some common signs of exposure include:

Eye, nose, or throat irritation
Coughing
Phlegm
Chest tightness and discomfort
Unusual fatigue
Shortness of Breath
If you experience any of these symptoms, you can prevent prolong exposure by limiting or discontinuing your planned activities or exercise during times of elevated risks. You can also plan these things around them if the National Parks Service and the EPA can forecast them in advance.

All air pollution is harmful. Size just affects the severity of it.
While we do not fully understand how particulate matter affect sour bodies, we can still do something to protect ourselves from air pollution. Regardless of their size, all particles can harm us if we let them. Only by taking a few precautions, you can prevent a hazy day from becoming a disaster.

NCPB Scandal, Kenyans Are To Blame!

It is another tale, another logic that has left Kenyans wordless and another reminder for us to do something. This is as if we haven’t been trying to make Kenya a corruption-free country. 

CORRUPTION (picture by pixabay

I say, this is another tale but for sure it is just another day in time that a big scandal has been divulged and the vise just went a notch higher.

Why? The only reason is the fact that we never do something about it and we never shy away from corrupt individuals. In fact, we award such people with a political post. That is just how merciful we are.

Kenya is being munched! The people just don’t care as long as they live another day and the wheel of life keeps on covering time in days, months and years. What they don’t realize is that they are not making any big difference.

In terms of development, Kenyans are known to be hard workers. They don’t complain much and are willing to do anything they can to make the ends meet. However, the few individuals who should be safeguarding the Kenyan resources are the same hyenas who are making people’s lives much harder.

The recent NCPB scandal that saw Kenya losing a Billion Shillings is just another test to see how Kenyans react to missing cash. Of course, the perpetrators will walk scot-free and the money will never be traced further. No cent will be recovered.

Oh yes! The president will talk tough, maybe assign a few corrupt individuals to look into the matter and puff… they will snatch the darkest smock and come out smiling with nothing to show. Raila Odinga will speak in sayings and end up quiet like any other powerless Kenyan. And the deputy president will talk tough, like how he does best, and the wheel of blame will continue rolling on and on.

What shame! Kenya continues to lose public resources to a few individuals. Corruption still tastes like a bitter pill on our

tongues. Yet, we sings praises to those individuals when they come seeking for our sweet lots. Of course, we hide them good in big public offices, clean their names, and defend them to the bitter end— even when it means losing our lives. Damn! That’s is how Kenyans show their generosity to those not deserving it.

Just heartbreaking to see people suffering, Kenyans losing their lives in something preventable like hunger and famine. We have the necessary resources to make Kenya a stable economy. We only fail to make it right because we assign wrong people to do right decision on our behalf. We invest in corrupt individuals whose only motive is to swindle public resources and enrich themselves. At the long run, we end up experiencing economic backlash.

Until when? This should be our turning point. We should learn to ask hard questions and shun those people who make our lives much harder. We can avoid situations that undermine our wellbeing by being smart in our political decisions. It is is not hard to change. It is just one way to minimize chances of being used as a shield in wrong ways. Kenya is a good country, a rich one, and can easily sustain each one of us if all public resources are managed with genuine motives.

Are you tired of all that is happening in the country? If you are… then, it is only you who can make things right.

The Gift Of Happiness

what makes you happy?

At what moment do you feel the true meaning of the gift of life?  There are several reasons why someone would feel so happy in life.

There are several reasons why someone would feel so happy in life.

While we seek for these reasons, first we ought to understand what the gift is and what it does in human life in order to have a title, gift of life and happiness.

It is obvious that people only feel gifted when they are able to do something and be proud of the outcome.

This means it is hard to hear anyone say something positive in their life if nothing worth is part of the outcome.

This gift can be anything; something that brings happiness.

There are those who feel so happy when they have received something from someone or through an act of fortune.

On the other hand, we have those who feel great when they lend out something to those who need it the most… in fact, they would give it away and never look back.

Being a philanthropist is a journey that starts at birth and ends at never. No other way!

Those who like giving things away were born to be that way, and extending a hand to a needy is the only thing that makes them happy.

Such people are not rare; in fact, we have those who would give out their personal possessions until they have nothing else to give away.

Those gifted to make the world a happy place,

The funny guys!

The gift of happiness may lack at a certain place; blame the sorrowful nature of our world.

However, in that gloomy environment, we never miss someone who would leave us laughing into stitches by simple words, simple acts or both.

These people find happiness when they make other people smile, if not laugh.

We can say they are gifted to bring liveliness in a quiet environment.

Now, what makes you happy… what gifted world do you stay in?

 

 

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