Why Manufacturing Quality Certifications Should Matter
Most businesses exist to create products or services that they sell to customers for a profit. Their customers, in turn, demand that these products or services meet a certain set of quality standards with consequences for the businesses if they fail to meet them.
Thus, your business needs to think about quality for numerous reasons.
Customer Expectations, Retention, and Value
Your customers demand that you deliver quality products. They want some assurance that your product or service is worth your asking price. They will go somewhere else if you do not do this. In other words, you must offer products and services that meet their expectations in order to retain their repeat business. Thus, quality is the key to satisfying your customers and retaining their loyalty so they can contribute to your long-term revenue and profitability.
Your products’ quality defines your reputation. Meeting the expectations of your customers will let you maintain it. While the benefits for traditional marketing are obvious, high quality will also help you on social media where your customers and prospects can easily share their favorable opinions and criticism for your company and its products. You need a strong sense of quality and reputation to make sure whatever they say remains positive about you.
Many countries have regulations that dictate how your products and services must perform. This law, called Uniform Commercial Code (UCC), allows your customers to sue you if you do not meet certain expectations. You can stay within these regulations by offing your customers the best quality products you can offer them.
Product safety is a major concern, and not just for legal reasons. You must ensure that everything you sell is safe for your customers. Malfunctioning or unsafe products, regardless of your industry, can cause health issues or other problems such as electrical fire or shock.
Poor quality increases costs. Without an effective quality control system, you will end up paying for it in increased troubleshooting and retesting costs when you analyze your nonconforming good and services to find the causes of your problems. If your defective products end up in the hands of customers, you have to deal with all those returns and replacements as well, on top of any legal costs associated with them.
These are only a small sample of the reasons for ensuring you have quality products. Fortunately, there is an easy way to make sure everything you sell meets your customers’ expectations. You just need to obtain quality certification from an accredited standard quality control system.
Independent accreditation shows your customers that you want to give them the best you can give them. It can help you win new customers and markets as well. Some industries even required it.
Each industry has its own quality standards body. Many of these standards are government-owned, while others come from the industries themselves. Either way, you want to apply for them as soon as possible.
Sure, you can apply certain quality control measures without them. For instance, you can check for contaminants and such if you are in the food and water management industries. However, most customers will only buy products certified with a reputable, independent quality standard.
Still, obtaining certification is not difficult. You just need to know what the quality standard for your industry is, and work around it. You can either do the work yourself, or have an expert help you read through the fine print. In the end, everything you do will be so you can pass any tests the inspector may want to conduct without exception. If you can do that, your customers will gladly pay for the quality products and services you offer.
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