In the latest financial report let loose by Microsoft, it’s been revealed that the company has maintained a 26% increase in year-over-year monthly active users with 46 million users.
According to VG 24/7 they’re reporting that in January when they reported their Q2, 2015 results they had 48 million monthly active users. I don’t really see how you can say that 46 million is “up” unless you’re comparing it to the year-over-year quarter results and not the previous quarter results, in which case a little bit of numerical categorization weaseling can make the numbers look “up”.
This comes shortly after the news broke that Microsoft would be ceasing production of Xbox 360, but they’ll still support it about effectively as America supports the men and women of the armed forces after they get home from war.
What’s hilarious, though, is that in the report there are no figures for the Xbox One. Why? Because previously GamesIndustry.biz reported that Phil Spencer explained in the keynote speech at the Game Developers Conference that Microsoft didn’t feel unit sales was a proper metric for success…
“That is the health metric of any service that you want to talk about. What’s your monthly active users in the space? It’s not how many consoles I sell. If I sold a console two years ago and now it’s in the closet collecting dust, that’s not good for the gamers.”
Well, essentially he’s saying they’re trying to avoid the Wii factor, where a bunch of old people and casual gamers bought Nintendo’s console, played with it for about as long as a cat licks its butt and then they dumped it in a closet to collect more dust Nickelback’s latest album on retail shelves.
According to Spencer, it’s better to have monthly active users than to gauge unit sales. I don’t agree with that at all, and neither does the enterprise portion of Microsoft. Why? Because they weren’t afraid to tout the fact that Windows 10 is installed on more than 270 million machines.
They’ve had a net profit of $3.8 billion in total with a revenue of $20.5 billion.
(Main image courtesy of SunModz)