Sega Finally Acquires Atlus USA

Sega Sammy has acquired Atlus USA and will be overseeing the distribution of games moving through the Atlus portal in North America.

The news was recently reported by GameZone after it was confirmed by Atlus USA’s public relations manager, John Hardin, who explain that most of all the changes are just going to be on the backend.

John Hardin on Twitter

The ATLUS logo/brand aren’t going away. The change is almost entirely back-end stuff.

Sega has been working to finalize the acquisition and have been working with Atlus in the meantime to put out nearly two dozen games.

Atlus USA CEO Naoto Hiraoka commented about the finalization of the acquisition, stating…

“After nearly a year working under the Sega Games division both Sega of America and Atlus U.S.A have thrived and released a combined total of 23 game products,” […] “Between Atlus’ ability to localize and release Japanese video game products efficiently and the strength of Sega of America’s reputation as a leading publisher in the industry, the situation could not be more symbiotic for both companies.”

Atlus is probably best known for publishing the Persona titles as well as the Shine Megami Tensei games. You could consider them as one of the last bastions of niche-oriented publishers focusing on classic JRPGs and the sort of games that really helped define the PSX and PS2 era.

According to the reports, nothing will really change under the guidance and leadership of Sega now that they’re over the company. Things will continue to operate as normal.

I don’t know if this is really that great a move on Atlus part because if you look at the way Sega has treated some of their franchises, it’s not like they’re the most valued brands on the market at the moment. Then again, Atlus was facing bankruptcy before Sega stepped into the picture, so it’s possible that under the right kind of software model and business guidance, they could recover and stand on their own at some point down the line.

Anyway, Atlus has the highly anticipated Odin Sphere; Leifthrasir on the horizon for the PS4, so they’re still making games people care about and there is quite a bit of hype surrounding Persona 5.

You can learn more about the developer/publisher by paying a visit to the official Atlus website.


OAG staff consists of writers creating content about video game and digital culture.

5 thoughts on “Sega Finally Acquires Atlus USA

  1. They are somewhat obscure, but I enjoyed Atlus’ later Power Instinct games such as Groove On Fight, Matrimelee and Matsuri Senzo Kuyou. Had some good music in them as well. Hope to see more from this series but I doubt it.

  2. I wish more than any other company Sega would..”come back”…they did so many awesome things back in the 90s. So many things they could do..

  3. While their at it Sega should toss out the backwards asshole who is responsible for refusing to include dual audio in Atlus published games.

    And no Odins Sphere does not count because Vanilla Ware insisted on dual audio so Atlus begrudgingly included the Japanese voices.

  4. I hope they fire John hardin the bias asshole. every survey ATLUS ever had they never disclosed the result most likely meaning that majoirty wanted japanese dub but they wanted to act like it wasen’t so.

    I hope it will change with Sega but i doubt it considering they won’t even speak off europe’s release for the next Hatsune miku game still only a american date.

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