Dead Or Alive Xtreme 3 Breaks Play-Asia’s Sales Record

There’s a new game sitting at the top of the throne of sales for Play-Asia, and it’s pretty much the game you would expect it to be based on all the controversy surrounding its forfeited Western release. I’m talking about Koei Tecmo’s Dead or Alive Xtreme 3.

DualShockers recently reached out to Play-Asia to ask about the sales of the beach volleyball game, and Play-Asia explained to them that the jiggle-and-bounce title featuring the all-girl cast has managed to break their sales record, with a representative stating…

“I am able to confirm that we have broken all previous sales records for with the release of DOAX3.”


“DOAX3 set our current record for pre-order copies sold of a single title from any region in the history of Our previous record holder was the Japanese release of J-Stars Victory Vs. for the PS3 & PSVita.”

That’s some big news right there. This also follows-up on previous reports that the game’s physical copies had sold out of Japanese retailers and Play-Asia was having a tough time keeping it in stock.

Also, there are a couple of things that this means. For one, it means that imports of Dead or Alive Xtreme 3 have proven false the claims that there was no market for a cheeky volleyball, mini-game title in the West. Two, it also verifies that the gaming media does not at all speak for gamers. In fact, it appears to be just the opposite as far as politics and censorship is concerned.

Now this isn’t to say that all gamers out there like games like Dead or Alive Xtreme 3, but it is to say that there is an audience for the game who wants titles like this.

Unfortunately, Koei Tecmo did not want to endure the media onslaught from Western journalists in America and Europe who would undoubtedly take the company to task for being sexist, racist and misogynistic. It’s become a staple talking point amongst many members of the press these days.

In fact, one journalist imported Dead or Alive Xtreme 3 only to deride its themes. In the end, he ended up having a meltdown on Twitter due to the backlash.

Now don’t take it that this is a “good” game in the traditional sense. Dead or Alive Xtreme 3 is about mellow titillation. It’s not even really softcore porn and nowhere near that level of showing skin. If you want to see some jiggling, some bouncing and a lot of flirtatious playfulness from beach-going bikini girls, then that’s mostly what the game achieves. It’s a dress-up simulator for the most part and no where near as vile or as corrupting as some members of the press may lead their audiences to believe. Obviously there’s fan-service but it’s extremely tame compared to a game series like Senran Kagura.

Anyway, Koei Tecmo managed to win out in this rare case because they didn’t have to suffer through a media barrage of bad press or “woe is women” articles from sites like The Mary Sue or Gawker’s subsidiaries, but they also managed to make some decent bank on import sales. It was a risky venture but it appears it may have paid for the suits at the Japanese publishing company.

You can import the Asia version of Dead or Alive Xtreme 3 right now from places like for the PS Vita or PS4.


Billy has been rustling Jimmies for years. The GJP cried and their tears became his milkshake. Contact.

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