The PlayStation VR has been big news at this year’s GDC in San Francisco, California. The VR HMD was announced as coming this October to the consumer market at the very reasonable $399.99 price point. It’s obviously still expensive compared to most electronic consumer products, but it’s a heck of a lot cheaper than the HTC Vive and Oculus Rift. In fact, the PS VR’s price was so sexy and alluring to the average consumer that it sold out at Amazon the world around.
PSU is reporting that German and U.K., branches of Amazon have sold out of the device. I can also confirm that the American version of Amazon has also sold out of the PlayStation VR. Check out the image below.
The device is so popular and so in-demand that as an Amazon associate you cannot link directly to it in order to advertise it on a commercial website for commissioned sales. Amazon wants to keep all the dosh to themselves.
That $399.99 price point was the magic number and now Sony appears to not only be the current leader in the home console race but they could end up being the leader in the VR space as well. Originally a lot of people pegged Oculus to take the frontrunner’s position, but it doesn’t look like that’s going to be happening anytime soon. Although, it should be noted that the Rift and the Vive have been sold out as well at various outlets, including Amazon.
What’s more is that Game Informer is reporting that Sony will be selling the PlayStation VR at a profit, not a loss. Sony’s VP of publisher relations, Adam Boyes, explained to Game Informer that Sony wasn’t looking at the competition when they put together their price point and launch date, saying…
“I think for us, we weren’t really looking at the other guys,” […] “The same goes for the price point. It wasn’t predicated on anyone else’s prices. Obviously we need to make money on the unit, but we’ve been in the consumer electronics business for a long time, so our ability to source great, high quality parts is a big part of it.”
So Sony is not only making profit on every PS4 unit sold but they’re also making bank on every PS VR unit that sells, too. It’s almost like the PlayStation brand is lifting Sony out of the trenches of debt and financial failure that they were in for so long. And they said gaming was evil, pfft.
You can look for the PlayStation VR to launch this October with 50 games scheduled to go live before 2016 is out. You can pre-order the PS VR right now from participating retailers for $399.99.