Square Enix and IO Interactive did something kind of interesting… they made a real-life scenario involving Agent 47 and invited various popular YouTubers to participate in the event by being Agent 47’s handler.
There’s a nine minute video featuring the real-life scenario with the voice of David Bateson being used to reprise his role as Agent 47. You can check out the video below.
Just after we released the Real Life First Person Shooter (Chatroulette Version), a game studio got in touch and asked if there was a way to make a real-life version of their game…
Essentially the YouTubers, including AliA, NukemDukem, SUP3R KONAR, Pietsmiet, and the voice of Diana Burnwood, Jane Perry. Out of the YouTubers only NukemDukem is familiar to me. It seemed kind of crazy seeing him in the promo video for the game.
The whole scenario is based around YouTubers vocally walking Agent 47 through the environment so that he can eliminate the Serbian Arms dealer. The LARP was setup by Realm Pictures and was done in close collaboration with IO Interactive, the developers of the upcoming Hitman reboot.
Marc Skouborg, Brand Marketing Director at IO Interactive…
“The objective was to try and see if it was possible to create the feeling of a real life Hitman game experience for the participants,” […] “Realm Pictures went above and beyond in their efforts and we’ve been completely blown away by the detail and how well they managed to capture the essence of the game, which is all about freedom of approach. It’s simply fantastic.”
The video montage of the real life exercise is pretty cool and while I was a bit skeptical about how good it would be, it turned out to be a lot more intense than I was expecting. It’s a real shame that the movies based on Hitman completely lack the nuance and tension that the games contain.
It basically goes to show you that Realm Pictures definitely understands Hitman a lot better than the movie studios. Plus, this little marketing campaign to promote the game is a nice divergence from the typical launch trailers that most companies rely on.
You can look for the first episode of Hitman to go live for the PS4, Xbox One and PC on March 11th this week. Future episodes will release throughout the year. You can learn more about the game by hitting up the official website.