After acquiring Major League Gaming for $46 million, Activision is now set to turn the competitive gaming landscape into something fierce… or at least something close to the e-sports rendition of ESPN.
According to the press release issued regarding the acquisition, Bobby Kotick, Chief Executive Officer of Activision Blizzard, said…
“Our acquisition of Major League Gaming’s business furthers our plans to create the ESPN of esports. MLG’s ability to create premium content and its proven broadcast technology platform – including its live streaming capabilities – strengthens our strategic position in competitive gaming. MLG has an incredibly strong and seasoned team and a thriving community.”
I wonder if that means MLG will also have to deal with settling sexual harassment claims just like ESPN? I guess they can get some tips from Capcom and Aris Bakhtanians by checking out some old Cross Assault footage, eh?
Cross Assault is a live reality TV show about an upcoming video game, Street Fighter x Tekken, streamed online for a shot at $25,000 produced by Capcom, IPlayWinner.com, and TeamSpooky. The contestants are various members of the fighting game community and are on site at Capcom USA HQ in California and split between Team Street Fighter of Capcom streamed by TeamSpooky and Team Tekken of Namco streamed by IPlayWinner.com.
Anyway, the press release hints at CEO and co-founder of MLG, Sundance DiGiovanni (which is a really badass name, by the way) working with Activision in bringing e-sports up to a mainstream level. It’s a tall order given that people who genuinely enjoy watching e-sports are those already watching Let’s Play videos on YouTube or live-streamers on Twitch and Hitbox.tv. I don’t think Jimmy Kimmel’s stuck-in-the-90s audience will be all too keen of joining in on the action of watching people competitively play video games for real life dosh while concurrently laughing in a mocking manner at the idea of watching people play video games for real life dosh.
Even so, Mike Sepso, the senior VP of Activision Blizzard Media Networks and an MLG co-founder, commented in the press release about the acquisition and the aims for hitting that oh-so-lovely mainstream audience, saying…
“Sundance and I founded MLG to highlight the incredible talent of competitive gamers all over the world.“
“[…] The acquisition of MLG’s business is an important step towards Activision Blizzard Media Networks’ broader mission to bring esports into the mainstream by creating and broadcasting premium esports content, organizing global league play and expanding distribution with key gaming partners.”
Looks like ESL’s dreams of becoming the ESPN of e-sports will be squashed by the billion dollar steam-roller that is Activision and MLG. Well, technically it’s a $46 million dollar steam roller, but I think you get the drift.
Now all Activision needs to do is make the real life MLG as entertaining as Materialisimo‘s MLG on YouTube.
WOAH! I hadn’t uploaded in a while!!! Sorry for that, I couldnt edit while on my finals and just after I finished school I had to work for FailArmy. MY PATREON: https://www.patreon.com/materialisimo NOTE: English/Spanish subtitles soon!!1 Anyway, this video took longer than expected.