PS4 Wins Black Friday While Wii U Wins Big At Target


The PlayStation 4 and the Wii U were the talk of the town when it came to gaming and Black Friday. Sony’s PlayStation 4 cleaned up as the clear winner amongst Millennials while the Xbox One was slightly more popular with the middle-aged Generation X crowd, and the Wii U seemed to turn a mean trick under the retailer pimpage of Target.

According to Infoscout, the PS4 had a 48% market share advantage over the competition when it came to Millenials purchasing home consoles during the Black Friday shopping spree.

Over on DualShockers they noted that the PS4 was one of the top selling devices and may have moved more than a million units during the November shopping spree. The details on the sales were highlighted by StoneFoxMedia.

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It wasn’t all lollipops and sunshine just for the Sony camp. Nintendo was sticking their tongue out and licking some of Sony’s flavor from outside the box. The Big ‘N’ managed to capture a sizable audience during the Black Friday shopping spree thanks to the bundled deals they rolled out throughout the past month at various retailers. Only one retailer came away touting the Wii U as the best selling device in their line-up and it was Target.

According to Nintendo Life, they pointed to Target’s self-congratulatory press release about how well they did during Black Friday, and they named the Wii U as the best selling device from Target.com, stating…

“Gaming consoles were popular in stores and online, including Nintendo Wii U, which was the top selling item on Target.com.”

So far Microsoft hasn’t released a statement touting any wins in their camp, and that must make Phil Spencer and the rest of the rangers at team green awfully mean. Even still, Infoscout notes that the Gen X crowd have really been digging the Xbox brand over the past two months, so I wouldn’t be surprised if the numbers were still strong for the Xbox One coming out of November, especially after they won October on the NPD chart.

But enough about Xbox. The day of celebration belongs to Sony and Nintendo, as one cleaned up well across all of Black Friday, and the other cleaned up well across Target.



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Billy has been rustling Jimmies for years. The GJP cried and their tears became his milkshake. Contact.

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