NPD: Xbox One Wins October, Halo 5 Scores Top Software Spot

The numbers are coming in for the NPD charts for October, 2015, and Microsoft’s Xbox One topped out the month as the winner, with the console seeing an 81% increase in sales for this October compared to October, 2014.

IGN did several write-ups about the NPD charts, looking to obviously cash in on those clicks and video views. Nevertheless, in the first article they note that the Xbox One beat out the PS4 and Wii U. According to the IGN article the hardware bracket saw a moderate 3% increase over sales in the same period last year, with current-gen consoles seeing an actual increase in sales by 12%, while the seventh-gen devices took a slide down by 66%. Given that they’re a decade old, it only makes sense. I can’t even think of anyone who would brag about recently buying a phone or computer from over a decade ago.

Anyway, according to NeoGaf the Xbox One moved 303,000 SKUs, the PS4 only moved 275,000 SKUs and the Wii U bottomed out at 65,000 SKUs.

The Xbox One moved just over 25,000 more units than the PS4 thanks in large part to Halo 5: Guardians, which released at the very end of October… October 27th to be exact.

The game supposedly shifted close to a million units, according to someone who claims to be from the NPD, stating…

“The best-selling title of the October 2015 U.S. Games Industry report, Microsoft’s Console Software SKU ‘Halo 5: Guardians,’ sold a combined total of 935K including all Bundle units.”

Microsoft stated in a press release recently that Halo 5: Guardians helped shift $400 million in revenue since its release.

On the charts it was the number one game, as listed by IGN.

  1. Halo 5: Guardians (XBO)
  2. NBA 2K16 (PS4, XBO, 360, PS3)
  3. Assassin’s Creed Syndicate (PS4, XBO)
  4. Madden NFL 16 (PS4, XBO, 360, PS3)
  5. WWE 2K16 (PS4, XBO, 360, PS3)
  6. FIFA 16 (PS4, XBO, 360, PS3)
  7. Destiny: The Taken King (PS4, XBO, 360, PS3)
  8. Yoshi’s Wooly World (WiiU)
  9. Uncharted: The Nathan Drake Collection (PS4)
  10. Rock Band 4 (XBO, PS4)

According to some number crunchers, Halo 5 had a significant gap over NBA 2K16 and Ubisoft’s Assassin’s Creed: Syndicate. Some have put the latter at around 391,000. More than anything that’s something to be ashamed about given that it had a whole extra week of sales over Halo 5 but still came up short. However, the NPD numbers do not track digital sales or digital bundle sales, so both Halo 5 and Assassin’s Creed: Syndicate have likely scored higher than what they have.

Some have argued that Halo 5: Guardians is performing poorly compared to to previous entries in the series. Crave Online argued that Halo 3 helped shift 550,000 Xbox 360 units for September when it released back in 2007, and that Halo: Reach helped move 483,989 Xbox 360 SKUs back in 2010. However, those figures aren’t entirely salient for comparison purposes since Halo 5 on the NPD is only showing up for the last four days of the month, which does not make for an accurate comparison at all.

The real tell will be the November NPD charts, since there will be a carryover from October, obviously, and we’ll be able to fully measure what an entire month of Halo 5‘s sales look like, along with the hardware being shifted.

Given the disappointment with the campaign, and the waning marketing power Chief and Cortana have on the market in the face of Call of Duty, I wouldn’t doubt that Halo 5 has lost a step or two but I don’t think the decline is quite as significant as some would lead others to believe.





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Billy has been rustling Jimmies for years. The GJP cried and their tears became his milkshake. Contact.

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