Like Reinhardt said from Blade II right before he got split in half like a Fatality out of Mortal Kombat, “Want anything done right, you gotta do it yourself.” That’s Activision Blizzard’s new modus operandi in regards to turning their properties into movies and television shows. They aren’t relying on Hollywood to do any of it for them.
Activision Blizzard Studios will be taking on the role of being their movie and television production company. Heck, they make enough money on Call of Duty alone in a single quarter to bankroll nearly every major Hollywood film released throughout the year, so for most of us it’s probably not a surprise to anyone who regularly follows the exploits of the mega-corporation.
According to the press release former Disney executive Nick van Dyk will co-head the studio division along with another as of yet unnamed creative director.
Skylanders Academy will be the first project out of the studios, starring Justin Long, Ashley Tisdale, and Jonathan Banks to name a few.
Call of Duty is also pegged to get possible feature films and a television show. Usually I think Call of Duty is a Michael Bay wet dream realized in the format of a 60fps run-and-gun first-person shooter. However, after experiencing the campaign to Black Ops 3, I wouldn’t mind seeing more stuff like that.
Bobby Kotick, chief executive officer of Activision Blizzard, commented about the new Activision Blizzard Studios, stating…
“Activision Blizzard is home to some of the most successful entertainment franchises in history, across any medium. With the launch of Activision Blizzard Studios, our engaged fans can now watch the games they love come to life across film and television,”
“Activision Blizzard Studios is yet another way we’re celebrating our players and fans, and we expect that our film and television productions will entertain and delight whole new audiences, as well. I’m excited that Nick and his team will be leading this important new growth opportunity for Activision Blizzard.”
“We intend to approach film and television development with the same unwavering commitment to excellence we are known for in game development.”
I’m not sure how to take that last line. I mean, Call of Duty is like a mixed bag of jelly beans, sometimes offering an experience like the sweet red jelly beans while other times being as distasteful as those landfill-worthy black jelly beans.
Nick van Dyk also jumped in on the self-congratulatory company masturbation fest with a few comments, stating…
“Our library spans more than 30 years of global entertainment culture and, in the last 12 months alone, fans of Activision Blizzard properties have played and watched our games online for more than 13 billion hours. This gives us a huge, passionate and deeply-engaged audience that is hungry for more great content built from the universes they already know and love—and which are extremely broad in their appeal.”
With stuff like Candy Crush Saga and Farm Heroes now under their belt, it wouldn’t be surprising to also see Activision Blizzard Studios turning popular King titles into animated or movie-oriented material as well. The company has a wealth of properties they can potentially realize in the format of cinema or television media.
The future certainly isn’t black, but it is interesting.
(Main image courtesy of McPasquet)