Following a letter sent out from Alan Hromas, the director of marketing and communications at the University of Advanced Technology, acknowledging that ad support for Gamasutra has been pulled, additional individuals have come forward to acknowledge that the institute is no longer standing behind Gamasutra.
As part of the ongoing Operation Disrespectful Nod, UAT’s Alan Hromas sent an e-mail to #GamerGate member Jayd3Fox, acknowledging that they are no longer aligned with Gamasutra.
I reached out to Hromas to confirm the e-mail but I haven’t received a response at the time of the writing of this article.
Nevertheless, the International Game Developers Association confirmed that they are not pleased with UAT pulling out support from Gamasutra. Noting on Twitter…
After the IDGA made comments on social media, other groups also stepped into the fray, including the Indie Game Alliance, who also came to the aid of IDGA members by tweeting their disapproval of UAT’s decision.
The University of Advanced Technology joins Scottrade, Intel and Unilever in pulling out ad support following the pressure put upon them from consumers expressing anger and disappointment with the websites who have put out very strong and vitriolic rhetoric against their own audience.
Some individuals have labeled this consumer revolt as a form of censorship, as noted by news articles on sites like The Week. However, given that the narrative of #GamerGate has been misconstrued and completely skewed from many of the major media outlets with biased and one-sided information, the only thing left for consumers to do is stage a revolt by having ads pulled. Besides, these websites can continue to state the opinions that they do, they just won’t have ads from various institutions supporting those opinions.
Alternatively, the #GamerGate community website has a list of alternative websites for gamers to visit that don’t partake in the one-sided and biased information put out by some of these media outlets.
“Operation Disrespectful Nod” is continuing to move forward as consumers make their voices heard about the corruption in games media.