Before getting into the nitty gritty, first you might want to get caught up to date on why so many gamers are angry with games media. You’re likely going to want to check out this article here explaining the media blackout surrounding The Fine Young Capitalists, and this article here surrounding events leading up to Polygon and Kotaku having to change their policies.
So basically, stop feeding the SJW click-bait. Don’t click into anymore articles that you know are designed to rile up an audience. You’re better than that and being better than what they expect of you will cost them some clicks. Keep hold of that mentality. Foster it. Grow it. Expand it. Stop linking their articles to make points using the normal URLs. Use Donotlink.com if you need to discuss an article from a site you feel contributes nothing to the growth of gaming culture. Use cached and archived links. No longer retweet from sites that are purposefully baiting to push a selfish and anti-gaming agenda. These are the first steps to killing this festering mound we call “games journalism”. It’s broken; here’s how we kill it.
The next step is to organize. Find a group where you can share, discuss and keep in contact about who you contact and what you’re contacting them about. Contact owners and editors at smaller websites to get them to join in on movement. Sites like Gamerheadlines.com, Gamesnosh, Brightsideofthenews.com or any other website that had the courtesy of exposing the GamerGate scandal.
This means that we cannot be lazy. It’s the one time we simply cannot afford to be lazy.
I know this is sometimes asking a lot but the future of your hobby hangs in the balance; and if you already hate disc-locked content, day-zero edition DLC (seriously, WTF?) and microtransactions, just imagine how much you’ll hate those things tossed into games neutered and castrated to fit someone else’s agenda of what they feel is “artistic expression” and palatable for you and their perceived impression of what they think the masses want.
You need to be active in letting your friends know, and your friend’s friends know, that the gaming media you grew up with is gone. J.D. Roth moved on and GamePro is just another tombstone in a growing graveyard of gaming media outlets. The good ones are gone (R.I.P 1up).
Now some of you might think this is a hyperbolic piece. It is not. I assure you, this is not hyperbole. It’s time we got serious because the gaming media is serious about “killing” you as a gamer and getting rid of you as their audience. They don’t want you and they’re trying to give you the boot. For good. Don’t believe me?
Check out some of these:
‘Gamers’ don’t have to be your audience. ‘Gamers’ are over. Exclusive – Leigh Alexander (Gamasutra)
We Might Be Witnessing The ‘Death of An Identity’ – Luke Plunkett (Kotaku)
The End of Gamers – Dan Golding
A Guide to Ending “Gamers” – Devin Wilson (Gamasutra)
The death of the “gamers” and the women who “killed” them – Casey Johnson (Ars Technica)
These all ran right in concurrence with each other, like some kind of funeral procession for the core gamer.
Let me make something perfectly clear here: There are two factors that sustain the gaming industry, and neither of those factors include gaming journalists or gaming media at large.
Developers (indie, AAA or anyone else in between) and gamers are the ones who sustain the industry.
No matter who you are as a gamer, no matter what your orientation, creed, beliefs, gender or opinions are, there’s a game out there for you. Real gamers only care about playing the game.
The community loves games and developers love to make games. It’s a synergy that sustains itself.
You don’t need people telling you that you no longer need to exist so they can reshape and re-frame the industry using their own twisted ideologies to build a religion of exclusionism through fascism. Gamers are part of a culture that can survive without the ones who wish to make everyone who doesn’t conform to their beliefs obsolete.
This whole debacle started because of their piss-poor ethics and improprieties.
This isn’t about fanboyism anymore. This isn’t about “your” console or “my” console. This is about the heart and soul of gaming culture, and it’s coming under attack under false pretenses.
No culture, community or hobby is perfect, and we’re always going to need to strive to do better, but it doesn’t mean we bend over and let some fascists run over us and dictate how things need to be done. Instead, we dictate to them how things are done. We are the consumers. We are the community and we are gaming culture.
So what do you do to stop them from encroaching on you as a consumer, and attempting to enact a totalitarian regime over what you play and how you play it? You take the fight over their heads. You take the fight to the advertisers.
You want to hurt big sites like Kotaku or Polygon? You want to bring down the regime? Hurt them where it hurts the most; the wallet. We did it before with Capcom and their disc-locked content in Street Fighter X Tekken. We did it before we the ending to Mass Effect 3. We did it before with Microsoft and the Xbox One’s DRM… we can do it again.
They called us “entitled” and “whiny” and “trolls”, all because they refused to fight for the people who provide them with the clicks to keep their ad revenue flowing. So this time, we hit the problem at the source.
4chan, members from Escapist, N4G, Twitter, Tumblr, Reddit and ever other scatter-shot website out there with a fragmented community have finally wised up. They’re working together on this and they all need your help. Over on 4chan they compiled a list of people you can contact to help put real change into effect. You really want to see the old-guard ousted? Go for the advertisers.
As I said, this isn’t hyperbole. Contact them, make it happen.
4chan even offered an example email of how you want to contact them. Use it as a guideline.
Need a quick way to do it? Sure, do it this way:
https://ir.kraftfoodsgroup.com/contactus.cfm- Email form
firstname.lastname@example.org – Executive Director of Media Relations
email@example.com – Manager of Media Relations
firstname.lastname@example.org – Executive Director of Public Policy
SMITH’S, A DIVISION OF KROGER
Wecare@newegg.com – Customer Relations email
CUSTOMERSERVICE@EA.COM (I don’t think they’ll listen but you can try)
JEFF@AMAZON.COM – The CEO, so be courteous
email@example.com – Director of Advertising
firstname.lastname@example.org – Vice President
email@example.com – VICE PRESIDENT OF PUBLIC AFFAIRS
THE ESCAPIST (too easy):
Remember, BE POLITE.
The idea is that you’re expressing concern as a consumer. You want to get the point across that you are unhappy with the services provided by the people they sponsor. Link to them the articles at the top of this article (all the anti-gamer articles) to let them know that the people who operate the sites are working against the best interest of their community.
Many of these sites may be aiming to put you down, but remember a lot of you are also their core audience. In fact, the one place they say is the most misogynist actually fosters more females than their own sites. Check the Alexa rankings: Rock, Paper, Shotgun; Polygon; Kotaku; Eurogamer; Gamespot; IGN and 4chan.
You want to kill the corrupt parasite that is gaming journalism? You want to get rid of the liars and the misinformers and the frauds? This is how you do it. This is where’s it done. You want all these fake gamers out of the gaming media business? You want a new landscape? This is how you do it.
If you think this is extreme, take note that all those vitriolic articles linked above do nothing more than harm game culture. It spreads the disease of hatred out toward those who don’t regularly follow games and gives them the impression that all young men who play mainstream AAA titles are misogynistic rape-apologist. Those articles make all female gamers out to be damsels in distress. Those articles paint all minorities as oppressed by some domineering white-male dictatorship. It spreads a virus into casual, core and every other kind of community sector out there that tells them that if you aren’t a pro-advocate of the social justice warrior movement, then you’re a terrorist “worse than ISIS” they say.
Think about that… they think you’re worse than murderers who beheaded one of their own.
Think. About. That.
Remember, don’t harass anyone. Be polite. The small subset of trolls out there will never stop trolling. They give a bad name to all of us. But it doesn’t mean you have to stoop to their level. Be polite. Be courteous and get the point across. Spread the word.
You don’t even need to link to this article. In fact, just share or tweet the images from 4chan to people who need to take action. Here are the links if you need to share them. Get the word out:
Remember, we don’t need gaming media to enjoy video games. Gaming media needs us in order to survive. Let’s show them who goes extinct first.