We’re in a very different kind of marketing landscape and entertainment climate when it comes to video games these days. Traditional outlets of print and even digital text are fading away in light of the burgeoning rise of new media. So how do you stay on top of this new media and how do you take advantage of the virality that it has to offer? Well, lucky for you Virool.com’s CEO, Alexander Debelov, has a few tips to share.
Debelov recently reached out in hopes of giving some advice to up-and-coming content makers in the video game space who are looking to get in on the viral merry-go-round.
For those of you who don’t know, Debelov is responsible for helping videos like the Kobe vs. Messi ad hit 137 million views (and counting). And now he has his sights aimed on getting creators of game content in on his shindig. So check it out below.
Alexander’s five proven steps are as follows:
STEP #1: ENHANCE VIEWER ENGAGEMENT
Show the game trailer to a smaller sample of viewers and optimize it using analytic tools such as a heatmap of mouse movements and clicks.
STEP #2: TIME YOUR RELEASE
Pick a day and time to release your trailer when you’ll need less views to reach the top of YouTube leaderboards (such as when other game companies aren’t releasing theirs).
STEP #3: SEED YOUR INITIAL VIEWS
Before a game trailer can be shared, a core group needs to see it first. Use a platform like Virool.com — or reach out to others on your mailing list — to get these initial views.
STEP #4: ACCELERATE THE FIRST 24 HOURS
Create additional marketing spikes during the first 24 hours to show YouTube algorithms high rates of views, likes, comments, and shares.
STEP #5: FUEL THE FIRE TO KEEP IT GOING
When you see the pace of trailer views starting to slow, use more paid ad views and reach out to your biggest fans with new incentives for social sharing.
I don’t disagree with any of those steps. In fact, working the “grassroots” of your audience before going big is a great way to entertain and exercise different ways to improve your content before pursuing more viral trends such as promoting the content on Facebook or Twitter. There’s no guarantee that your content will be the next Dead Island cinematic trailer (as pictured above) but there’s no harm in giving the steps a try.
The funny thing about it is that those steps work for more than just videos and could very well be applied to a host of things in today’s digital media age. Heck, I just might give it a go myself.
The tips come courtesy of Alexander Debelov, CEO of the marketing outlet Virool.com. You can learn more about the company and services by paying a visit to the official website.
The great part about this article is that you didn’t have to pay anything to get this kind of advice to help your next video go viral. Use it padawan and grow strong.