A good SEO text is your own, unique and qualitative text with rich content, well structured and easy to read. It is very important to use all SEO elements in a good way and to provide them with the right content.
Write your own, unique and qualitative content
The internet is full of information, including on the topics you write about. So if you want to stand out, you have to offer something extra. Writing about something that (many) others have already written about does not help. Your information should be of added value to your reader, so offer something they didn’t know before. So focus well on the added value you have to offer. You may fall back partly on already known information, as long as you offer something extra that benefits the reader. This allows you to create your own, unique and qualitative content , which is not only appreciated by visitors, but also by search engines.
Use rich content
As per the Consultants at Realtime Marketer Blog, Most people are visually oriented and are too impatient to read long texts . On the other hand, many studies have shown that longer texts score better in search engines . Voila the dilemma. You can avoid this dilemma by using rich content such as images and videos. After all, a picture says more than a thousand words. So someone who is visually oriented may need one or more clarifying images to understand the content without having to read the entire text. The same goes for video. Some people prefer to watch a video explaining a topic rather than having to read the text. By combining a long text with rich content you serve both search engines and visitors.
Provide a good structure that is easy to read
You can make a long text easier to read by wrapping it in a good, clear structure. It is important to make good use of the SEO elements of a page and to provide the correct content, visit this site to have an idea about this. A few tips:
- Start the text with an H1 header , which makes clear what the text is about. Include the most important keywords;
- Follow with an introduction, in which you describe in more detail what you will discuss in the text. Also process your keywords and possibly keyword variations and keyword combinations . If necessary, use bold or italic for your introduction that distinguishes it;
- Write short, clear paragraphs and provide each paragraph or text box with a clarifying H2-6 header (sub-heading). Include the main keywords of the paragraph;
- Use bold or italic text to make words and text fragments stand out, which are important for further understanding the content and message.
If you apply the above rules correctly, it should actually be that a visitor who only reads the headers and sub-headers, understands the main content of the text . In combination with images and words and text fragments in bold or italic that stand out, you convey your message without a visitor having to read the entire text. In addition, this also makes reading the text much easier for visitors, because it appears well structured . Take this page as an example. Read the headlines and words or text fragments that stand out and if I have done it correctly the message I want to convey with this text is already clear.
Write for your target audience, not for search engines
Finally, this: write for your target audience and not for search engines! Writing SEO texts to rank well in search engines should not be your goal. It is ultimately about your target group, who wants to learn from you. That is why unique, own and qualitative content is so important, because it must be of added value for your target group. The term SEO text is therefore not a good term, because it suggests that you write for search engines and your findability. Google and other search engines make sure that your content is appreciated by your visitors. The more that is, the better you’ll come up in search results.