Due to competition in music scene nowadays, female artists from 2000s reinvent themselves a number of times in less than 20 years. Even those artists from less than 10 years ago reinvented themselves several times.
Take a look at some of the female artists’ reinvention during the mentioned era. The list also includes three artists who debuted in 1999:
Britney Spears- She’s every female teens and young kids dreamed to become during her debut year. From a wholesome young and sweet lady from her “…Baby One More Time” and “Oops… I Did it Again” era to a sensual “Britney” to sexier and even went naked on “Womanizer” video. Her music also evolved from bubblegum pop to R&B, dance, EDM and pure pop.
Christina Aguilera- She’s being tagged by many as “Britney Spears clone” and a wholesome singer. However, she can sing better than Britney. After 3 years from her initial success, she went “dirtier” and abandoned her bubblegum image, as well as her music to R&B and sexual theme. With “Back to Basics”, she jumped back decades to more jazzy and blues sound. She innovated to a futuristic woman for “Bionic” which was met with lukewarm response.
Jennifer Lopez- She’s one of the female singers who never changed her persona. Her appearance and physical identity has been the same. Her music from a R&B singer changed to EDM pop with “Love?”, which remained until the present time.
P!nk- During her debut, she was known as a R&B pop singer until she broke out after more than a year to a rock star. From time to time, she sings pop, but her identity as rock star is always there which made her more successful.
Rihanna- She may be the “Queen of Reinvention” for this decade. She was a wholesome singer until she had gone bad. Her music ranged from R&B, pop and EDM. She changed her look in every album she made. She maintained her relevance in 10 years of her career.
Lady Gaga- She can be credited for changing the music landscape when EDM became famous. Her avant garde fashion became more daring. Recently, she toned down to a more serious performer in recent big events.
Taylor Swift- From an American Sweetheart image of a country singer from her first 3 LPs, she combined pop and country for “Red”. Recently, she completely crossed over to pop which made her a bigger star not just in US but also internationally.