Since 2010, there are a lot of changes in music industry and we also witnessed how album sales went down. Though, we saw the success and record breaking success of Adele as the most successful artist in this era. Here are some of the trends and cliches in music industry since 2010:
Electronic dance music (EDM)
Electronic dance music continued to dominate all the genres. We heard successful records from David Guetta, Avicci, Calvin Harris, Zedd, and a lot more. Even most pop stars and even R&B singers sung a lot of dance music, showing how popular the genre is. Some of them were Rihanna, Beyonce, Chris Brown, Britney Spears, Usher, and a lot more.
Music crossover to pop
There were a lot of artists who changed or tried other genres which led to their notable success, though some did not succeed. Maroon 5 may already had pop hits before 2010, however, they became full time pop band with their 2012 album “Overexposed” and their recent “V”. Taylor Swift is the most successful in crossing over to pop. She gave a taste of pop tunes in her partly pop, partly country album “Red”. With her latest album “1989”, she became a fully-pledged pop star.
Formerly teen stars going sexy
There were a lot young stars before 2010 who took the “good girl, gone bad” route. Miley Cyrus became the most controversial who went naked in “Wrecking Ball”, magazine covers, parties and the raunchy performance on VMA 2013. Selena Gomez also went naked in her current album cover “Revival” and music video. Demi Lovato also went sexier on her new album “Confident”.
Million selling first week
It seems the phenomenon during first half of 2000s is happening since 2010 despite the sales are going down with albums. Taylor Swift has the most nunber of albums to reach the million threshold. Her third studip release “Speak Now” reached over 1.04 million on its first week according to Soundscan. Her fourth album “Red” sold higher with 1.21 million, while her recent and current album exceeded 1.28 million. But the recordbreaker and fastest among all was Adele’s “25”, which exceeded 3.38 million.
Soundtrack albums did well since 2010. “Frozen” is the most successful which became very successful in 2014. Other successful soundtracks were “Fifty Shades of Grey”, Pitch Perfect 1 and 2, “Furious 7”, “Glee” albums, and a lot more.
It seems retro and old music is incorporated in music of some pop stars. Meghan Trainor is known for her pop, soul and doo wop sound on her “Title” album. Charlie Puth incorporated Motown sound on his music, and the 80’s sound on Carly Rae Jepsen’s sound on her “Emotions” LP.
Surprise releases of albums
Beyonce broke record for releasing surprise album and went to number 1 with massive sales. Other artists followed suit which included Drake.
Credits to Wikipedia, Billboard, Soundscan