Tag Archives: NSYNC

Reinvention and Transformation of Pop Groups

Pop group life isn’t that long. Many of them lasted at least 5 years which is already considered long. While others were only 2-3 years. But many even lasted even just a year! So it is wise for pop groups to make necessary transformations if they wanted to maintain their relevance in the industry. Pop groups with young members turn to more matured sound and lyrics.

Spice Girls- The group loss a member after almost 2 years from their debut. They became a quartet and released a new album called “Forever”. From a pop group people used to hear bubblegum pop sound to urban sound and sexual songs.

All Saints- The group can be considered as a rival of Spice Girls and their sound and style is like combining Spice Girls and R&B trio TLC. But with their second album, they shifted to more electronic pop from the usual pop and R&B sound.

Backstreet Boys- From pure pop sound during their peak, the boyband tool a more rock sound with “Never Gone”. It may not restored their former success but it is still a good try of reinvention.

NSYNC- The usual boyband sound set by the Backstreet Boys can be heard on NSYNC’s first two albums. But with their third album “Celebrity”, there are songs similar from their previous albums. However, there are a number of songs that are purely R&B, the kind of music expected from them if they haven’t took hiatus.

One Direction-The boyband was known for powerpop tunes that are really catchy and appealing especially to young people. Cheeky attitude also helped the band gain millions of fans. With the release of “Midnight Memories”, they sounded more mature with pop rock sounds and includes the folk-ish “Story of My Life”. More matured sound came about with “FOUR” and expecting a different kind of souns in an upcoming album.

Pop Groups are short-lived

Many pop groups come and many of them go. Popularity of pop groups were hardly sustained. There are some factors why many successful pop bands eventually take hiatus or go to definite break up. After many years, some pop groups reunite, while others closed doors and denied reformation of the group.

One of the factors why pop groups cannot sustain their fame was due to their fan bases. Their demography almost covers youngsters who grow up and their tastes and preferences changes. Also, music evolves and some pop groups cannot easily adapt to changes. Other reasons, some pop groups faces so much pressure, exhaustion and conflict with fellow member, while other member of a group desired solo efforts.

Here are the list of huge pop groups during the last 20 years who turned short-lived


Spice Girls

The group were the biggest group during their era and were credited for changing the face of pop music. They became an empire of merchandise apart from music superstars. Their first single which was  “Wannabe”, was first released on July 1996 in UK. After less than 2 years, Geri Halliwell left Spice Girls while the remaining four took hiatus after their December 1998 released single “Goodbye”. After pursuing solo efforts, the four members reunited but with lukewarm response. Reunion came in 2007 with the five members for a tour and compilation with notable box office ticket sales. The group’s heydays can be considered short lived from Wannabe’s release in 1996 to Geri’s departure in 1998 which was less than 2 years.


NSYNC first released their first record in Europe in 1996 with “I Want You Back” and in Asia in 1997. US success came in 1998 and enjoyed more success in 2000 with record breaking album “No Strings Attached”. Their last album was released in 2001 with “Celebrity” while last single was in 2002. Reunion never came to fruition due to Justin Timberlake’s solo success. From their worldwide success which became official in 1998 to Celebrity’s last single release, it was about 4 years which is not long for globally successful artists.

Backstreet Boys

Backstreet Boys were the biggest boyband ever when in terms of record sales. Their first single “We’ve Got it Goin’ On” was first distributed in late 1995 but Euro-wide as well as in Asia success came in 1996. They became known in the US in 1997 but more successful in 1998 until the phenomenal success of “Millenium” in 1999. They released “Chapter 1” as compilation album in 2001 along with “Drowning” then took hiatus. They reunited in 2005 and succeeded by 3 more studio albums but never regained their old success. So far, the band became internationally successful from 1997-2001. It is somewhat okay but not too long.

Destiny’s Child

The group was formerly a quartet during first official single’s breakthrough in 1998 but international breakthrough came when they became trio (2 member left, 2 members replaced them, and the other one left) in 2000. Before hiatus, their last album was released in 2001 through “Survivor”. They made huge comeback in 2004 but announced disbandment in 2006 after number 1 compilation album “#1”.

One Direction

The group was known as formed by Simon Cowell through X-Factor UK. Their first single which went straight to number in UK in 2011, enjoyed worldwide success in early 2012. The boyband became huge and the biggest boyband of the time. They had 4 number 1 and internationally successful albums until Zayn Malik left earlier this year. Lately, the group announced hiatus after their upcoming album. So from 2012 success until today, the group had 3 glorious years in music industry.


Will it take years for a new Justin Timberlake albums?

It was known to many that Justin Timberlake was formerly the leader of boyband NSYNC. I am a fan of NSYNC so when he released his solo album, I’m also a fan of Justin Timberlake. Since I love R&B especially that time when he debuted solo, I preferred his music even more than in NSYNC. Justin succeeded as solo artist, hence, his group never had a comeback album.

His debut LP “Justified” contained more of danceable and R&B tunes that was far from the kind of music he did with NSYNC (though “Celebrity” had R&B songs in it). He had matured from his music to his image. During his debut, it was believed that Justin and Backstreet Boys’ Nick Carter is up for competition when they had released their first single at the same season. Nick Carter, though, had moderate success after failure to hit top 10.

Despite the success, many NSYNC fans hoped for a reunion album. I even though it myself. But nothing was heard and even a new album from Justin took almost 4 years after “Justified” was released on 2002. That time when Justin Timberlake gained more success and fans had moved on that new NSYNC material will not come to fruition in the near future.


Despite his continuous success, Justin never released a solo record for several years. He focused in doing movies, business and producing records and he even stated on social media that he won’t be releasing new music. More than six years after his second album’s release, he finally released new record he entitled “20/20 Experience”. Shortly after the album’s release, he announced he will be releasing volume 2 of that record. The first volume has proven his power in selling records. The volume 2, despite topping the charts, became his lowest seller. It does not affect his status though as he was already considered an icon.

It’s been two years since his last album’s release. Will fans wait for more year to hear new record from him? Surely, fans are excited to hear from him. Since there’s no news coming from him, all fans will do is wait.




Will Zayn Malik Be Able to Make it as Solo Superstar?

Six months ago, a news broke the hearts of many Directioners (One Direction fans) when its member Zayn Malik announced that he will be officially leaving One Direction, he reasoned he wants private and normal life away from the limelight. However, just few weeks ago, he revealed the real reason why he left One Direction. He had signed contracts with RCA Records for his solo album. Yes, going solo is his real reason why he left the group which upset many Directioners.


Now, the question is, will he be able to make it big like any other successful artists who were originally from the group? Many members of successful groups did not succeed going solo. Only few of them became real icons. Let’s consider, Nick Carter of Backstreet Boys. His debut album had decent sales but never brought him to the heights. Another example is the members of the Spice Girls which all of them did their solo projects. They were successful in their native UK and some parts of Europe, but never spread to the entire world. Their solo fan bases are limited. Melanie C and Geri Halliwell became biggest selling members of the group though who had real solo number 1 hits.


Among those former group members who became successful on their own were Michael Jackson, Beyonce and Justin Timberlake, which these three became pop icons. Michael Jackson became one of the biggest selling artists of all time. Beyonce and Justin Timberlake were two artists from a group and now pop icons of this generation. Beyonce who scored 5 consecutive number 1 albums was formerly from successful girl group Destiny’s Child, while Justin Timberlake was from boyband NSYNC.


There are factors though that can contribute to an artist’s success. During the time of Michael Jackson, technology is still miles away from what we have now and competition wasn’t that tight. During Beyonce and Justin Tinberlake’s debut years, there’s no social media. But today, there are many ways to advertise or promote one’s music. Social media, other platforms of selling music. It depends on an artist’s activity.


As a former member of One Direction, Zayn Malik has been active in social media and interacts with their fans. With right music and promotion, he can be among those successful solo stars who carved their name in the music industry.