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Trends and Cliches in Mainstream Music (Since 2010)

Since 2010, there are a lot of changes in music industry and we also witnessed how album sales went down. Though, we saw the success and record breaking success of Adele as the most successful artist in this era. Here are some of the trends and cliches in music industry since 2010:

Electronic dance music (EDM)
Electronic dance music continued to dominate all the genres. We heard successful records from David Guetta, Avicci, Calvin Harris, Zedd, and a lot more. Even most pop stars and even R&B singers sung a lot of dance music, showing how popular the genre is. Some of them were Rihanna, Beyonce, Chris Brown, Britney Spears, Usher, and a lot more.

Music crossover to pop
There were a lot of artists who changed or tried other genres which led to their notable success, though some did not succeed. Maroon 5 may already had pop hits before 2010, however, they became full time pop band with their 2012 album “Overexposed” and their recent “V”. Taylor Swift is the most successful in crossing over to pop. She gave a taste of pop tunes in her partly pop, partly country album “Red”. With her latest album “1989”, she became a fully-pledged pop star.

Formerly teen stars going sexy
There were a lot young stars before 2010 who took the “good girl, gone bad” route. Miley Cyrus became the most controversial who went naked in “Wrecking Ball”, magazine covers, parties and the raunchy performance on VMA 2013. Selena Gomez also went naked in her current album cover “Revival” and music video. Demi Lovato also went sexier on her new album “Confident”.

Million selling first week
It seems the phenomenon during first half of 2000s is happening since 2010 despite the sales are going down with albums. Taylor Swift has the most nunber of albums to reach the million threshold. Her third studip release “Speak Now” reached over 1.04 million on its first week according to Soundscan. Her fourth album “Red” sold higher with 1.21 million, while her recent and current album exceeded 1.28 million. But the recordbreaker and fastest among all was Adele’s “25”, which exceeded 3.38 million.

Soundtracks
Soundtrack albums did well since 2010. “Frozen” is the most successful which became very successful in 2014. Other successful soundtracks were “Fifty Shades of Grey”, Pitch Perfect 1 and 2, “Furious 7”, “Glee” albums, and a lot more.

Retro music
It seems retro and old music is incorporated in music of some pop stars. Meghan Trainor is known for her pop, soul and doo wop sound on her “Title” album. Charlie Puth incorporated Motown sound on his music, and the 80’s sound on Carly Rae Jepsen’s sound on her “Emotions” LP.

Surprise releases of albums
Beyonce broke record for releasing surprise album and went to number 1 with massive sales. Other artists followed suit which included Drake.

Credits to Wikipedia, Billboard, Soundscan

Trends and Cliches in Mainstream Music (2005-2009)

There were a lot of changes in music from 2005-2009. As noticed, there were a lot of newcomers, trends has significantly changed as well as decline of CD or album sales.

British female soul singers
Any Winehouse achieved more success in her 2006 second album “Back to Black”, while another soul singer Corinne Bailey Rae became successful with her debut album after her successful single ” Put Your Records On”. Another soul singer, Duffy, achieved worldwide success with her album “Rockferry” and became the top selling artist in 2008 in UK. Adele also debuted that same year but achieved more success with her second album.

Rise of digital and single downloads
Digital sales increased during this era and we saw the rise of singles downloads. Downloads are now included to eligible to chart in music charts.

Drop of album sales
With the rise of digital downloads, album sales went down continually. This era, no albums released ever reached 20 million in sales.

Electronic Dance Music
In 2009, EDM (Electronic Dance Music) was seen to rise. David Guetta achieved successes after the hit single “When Love Takes Over” with Kelly Rowland on vocals. Lady Gaga’s sound became popular as well, thus, opening the path for dance music on the rise.

Disney princesses
This is the era when Disney princesses debuted in music industry. Miley Cyrus became successful with her Hannah Montana TV show as well as the film and soundtracks. She reached number 1 with her introductory LP “Breakout”. Other Disney stars, Demi Lovato and Selena Gomez, had their first albums to Billboard top 10.

Musicals on TV and movies
Disney released a TV film “High School Musical” which became a phenomenon, It had its sequel again on TV, while the last part was a movie released on theaters. The soundtrack albums became big sellers too. In 2009, musical show “Glee” became successful in ratings while records sales sold millions too.

American Idol winners
After Kelly Clarkson’s success, Americal Idol continued to break the ratings game. Carrie Underwood achieved successes and became one of the top country artists. Other AI winners achieved limited success.

Girl groups
Two notable girl groups who broke album sales this era, Pussycat Dolls and Danity Kane. The former though became the most successful female group at that time.

Successful comeback
We saw Mariah Carey’s successful comeback with “Emancipation of Mimi” after 2 flop albums. Madonna went back on top again after “American Life” performed modestly. Her “Confessions on a Dance Floor” became a top seller. Justin Timberlake’s long awaited second album became one of the best selling albums during this era.

Some facts from Wikipedia