As expected, British songstress Adele has broken records through her new record “25”. I am one of those who waited for her new record and so far, it is worth it hearing her new record. As usual, there are songs about heartbreak. However, angst was lessened compared to her previous blockbuster album “21”.
With regards to the albun’s performance in the market it had broken records. The album is now the fastest selling album of all-time. I never expected that NSYNC’s record can never be broken knowing album sales is on decline. Selling a million copies in just a week is already considered a success. What more if an album sells 2 million or even 3 million? Then it means the record is mega successful. According to Nielsen Soundscan, NSYNC’s sophomore effort “No Strings Attached” has sold over 2.4 million copies in a span of one week, while this new Adele record exceeded more than 3.3 million copies in the US alone! That was massive as we all know the situation or the trend in music industry.
Music now is dominated by streaming and downloads while physical sales continues its downfall year by year. According to Billboard, Adele’s label had never made the album available in streaming services like streaming giant Spotify and new streaming app Apple Music. It was effective apparently with the album’s sales.
According to Billboard again, the forecast for its sales kept going high as it is predicted that the album will sell a little over NSYNC’s record. As day goes by, the sales kept surging until it reached 3 million and eventually, 3.3 million plus. It thus show that Adele rules music industry. She can be considered as the music queen due to her influence in music.
Could this be an indication that music industry is very much alive and what Adele has set will serve as a trend? It is too early to say ‘yes’ but based on present performances of albums and my analysis, it is not possible yet. The success of Adele’s album just show how popular and the power of Adele’s music but do not speak of the entire music industry with its future sales.