Female artists do most of reinvention to themselves. Many of then succeeded, though some of them was received modestly. Involving in controversial changes may be a bad publicity but it is still a publicity that can contribute to record sales surge. It helped many artists propel their careers spanning decades. Take a look at these artists below:
Madonna- She is labeled as “Queen of Reinvention” after transforming a number of times, yet, she was still well-received in a span of more than 3 decades in the industry. Those who lived from the 1980s, they saw how her looks has evolved which may be more than 10 times based on her music videos. From a wholesome lady on her self-titled debut, she went more sexual and controversial with “Like a Virgin” and even shocked many with “Like a Prayer”. At the wake of 1990s, she went sassy and fashionista through “Vogue”. The most controversial era happened with her “Erotica” album with its sexual themes. However, many gave good reviews of it. We heard her evolve to dance music in this song. She toned down in her compilation release “Something to Remember” as a warm up for musical film and album “Evita”. Her big comeback came through the album which was generally well-received “Ray of Light” with its electronic sounds which continued through “Music”. At this time, she left her sexual image. She proved her reign as “Queen of the Dance Floor” through “Confessions on the Dance Floor”. We heard her in EDM recently with “Rebel Heart”.
Whitney Houston- She is one of the most successful divas because of her big voice. Whitney often has songs intended to motivate people and friendship songs. Most of her songs were ballad as heard in her first 3 albums. But she also had danceable hits with the likes of “I Wanna Dance with Somebody”. She turned into a relevant actress with the success of the blockbuster film and its soundtrack which is the biggest selling from a film ever, “The Bodyguard”. The film was followed by two more films and soundtracks. Her first studio album after 8 years of soundtrack came out with the album “My Love is Your Love”. In this album, her music sounds more soulful and R&B and lower vocal register until her last album “I Look to You”.
Janet Jackson- Her success finally came after 2 less successful albums via “Control”. She was one of the female best dancers and singer at the same time. Her music expands to different topics that made her a role model. However, with the release of “janet.”, she took a more sexual role. From a musculine choreography or “Rhythm Nation” to sexier moves on this album. During the second half of 1990s, her “Velvet Rope” album was on a darker mode. Her come back in 2000s just shown her as an icon. Unfortunately, a nip slip incide in 2004 was the start of her career to diminish. But she’s still one of the biggest female pop stars ever.
Mariah Carey- At the start of the 1990, saw the rise of one of the biggest stars ever. Mariah Carey scored her first number one among her numerous chart-toppers, was know to be balladeer with wholesome image. In 1997, the sexual Mariah Carey was seen with her music reinvented to more R&B. Her music declined not just with its sales but also quality through “Glitter” but through “Emancipation of Mimi”, she flourished due to its new sound which is different from her usual ballads. Since 2005, she maintained that sound.