• Well, just that. It’s kind of a controversial topic due to some say it’s really good because of what it supports and some others utter it to be not the way to promote help for this condition due to the lack of water in many places around the world.

    In the end, in my opinion, it’s about knowing this, but most of all: Donating. If you don’t. Whether you dropped a big barrel of water on your head or posted it on Youtube and shared it through all your social networks, it will be pointless as well as meaningless.

    What do you think?

    • I think the ALS Ice Bucket Challenge is an example of Great Marketing! It’s creative and effective…they raised over 60 million dollars in the last 2 months, compared to last year’s 1 million.
      There are ways to conserve the water used during the challenge, like using your pool water (if you have one), standing on the grass and let that be your watering for the day are just some examples… Besides the amount of water used during the Ice Bucket challenge is so small compared to the amount wasted by watering that lawn in the first place, taking too long of showers, leaving the water running while doing dishes or brushing your teeth etc etc…
      I feel people just like to be cynical and pinpoint the bad points when someone else is more successful than them.

      I do however feel the Ice Bucket challenge for ALS has raised enough awareness. Time for a New challenge.