David Andrew Wiebe

  • David Andrew Wiebe posted a new activity comment 4 years, 11 months ago

    Indeed I am. Hope you have tremendous day also!

  • Thanks for checking it out, Sheridan.

    A lot of people tell me I make for a good host. Good to know I’m on the right track.

  • There are definitely a lot of great things to say about podcasts. I have been podcasting since about 2009 myself.

    Technically, I started making audio blogs back in 2007, so if you were to count that, I’ve been doing it for even longer.

    I certainly would not have stayed in it for this long if I did not believe in the medium, but I am also well-acquainted with some of the pitfalls of podcasting.

    In case there’s any suspense, I will clear this up right now: I believe that podcasting is a great tool, and even with some of its downsides, I would probably continue to use it as a marketing tool. I definitely think it offers more possibilities than – say – social media.

    But let’s say that you’re thinking about whether or not podcasting is right for you. Let’s weigh the upsides and downsides.
    Upsides
    These are some of the upsides of podcasting as I see it:

    People will often listen for longer than they read. It takes readers about two to five minutes to read the average blog post. The average podcast listener – if they are interested in you or your topic – will listen all the way through an episode, regardless of length.
    With podcasting, you get to use your voice. People can get a better sense of who you are through your tone and inflection. They can get a better read of your personality too.
    Podcasting is more personal than an article or blog post. This point definitely connects to the ones already mentioned, but it is an upside worth pointing out anyway.
    You can establish your authority and expertise on a topic. However, this is not unique to the podcasting medium. You can do this as a blogger, author, video producer, or as a content creator in general.
    Greater impact and longer exposure. People don’t always stay on blogs for long, and they don’t necessarily watch longer videos either. Podcast audios are the one thing people generally engage with all the way through.
    It’s a good supplement to other forms of content. You can vary up your strategy and figure out what your audience likes most.

    Downsides
    Here are some of the downsides of podcasting as I see it:

    It’s a much bigger time-sink than blogging. Recording, editing, and producing audio files is just the tip of the iceberg; you still have to promote episodes, submit to directories, write up show notes, configure feeds, and so on.
    Editing. I hate to single out any one process as being a downside, but if there was one that eats away at time more than any other, it would be editing.
    Traffic. I’m not convinced that podcasts automatically get you more traffic. They certainly have the potential to do so if you land yourself among the elite in any given category on iTunes or some other major directory, but you can’t expect massive leaps otherwise. My podcast episodes are usually downloaded about 20 times, though with some keyword optimization and trending topic coverage, I have seen over 60 downloads on some episodes.
    You can’t really track subscribers. I think there might be some kind of technology out there that does this, but most plugins and systems that are already in place don’t provide you with this information. Apple certainly does not give you this information.
    The cost. Experienced podcasters and audio engineers won’t have to invest in gear or take a lot of time develop a workflow with a Digital Audio Workstation, but newbies will. You don’t have to spend a lot of money to get started, but you’ll want a pretty decent mic if you want to do it professionally.

    Conclusion
    These lists are not comprehensive by any means, but it should give you some things to think about if you’re looking to podcasting as a way to get your marketing messages out there.

    I tend to manage blogs and podcasts simultaneously, and this can end up being a lot of work. If you’re debating between one or the other, I would say just pick one. If possible, go with podcasting, because you can still deliver a lot of value with show summaries, and you can make them into pseudo-posts that are engaging and keyword-rich.

  • In order to find one of my team members, I literally talked to hundreds of people.

    The more ambitious they get, the harder they are to find; but they are definitely out there.

  • Happy Monday! I’m cooking up a new post on podcasting today.

  • Over time, I have come to believe that collaboration is a key component of success.

    As an entrepreneur – especially as a solopreneur – it can be hard to see the forest for the trees. At some point, we end up losing sight of what we’re working on and what we’re working towards.

    No matter what niche you’re serving, you are marketing for your audience and not merely for yourself. Unless, of course, you are just doing it for you. There’s nothing wrong with self-serving projects, but you should get clear on this point sooner rather than later. That way, you won’t have any disappointments when you’re not attracting an audience.

    It’s good to find likeminded individuals on your journey, but an even better approach is to find people that have a similar ambition level. For example, there is definitely some benefit to two bloggers getting together and sharing ideas, but if you’re both in the same niche and have the same goals, you still may not get the perspective you need.

    Again, I think it would be better to be working with someone that shares your passion rather than no one at all. But if you can, you need to find people that see things a little differently.

    Mastermind groups are often built on people that serve entirely different niches. Everyone involved has their own goal, and they support each other, but they’re nevertheless in distinctly different fields.

    If you bring your challenges, thoughts and ideas to people that can offer a different perspective, they will bring ideas to the table that you probably wouldn’t think up on your own. They’ll help you make the little tweaks that could end up making a big difference.

    We can miss what is obvious to others.

    “Why is that button black?”

    “How come you don’t have a mission statement?”

    “I know what you’re doing, but I don’t have a clue why you’re doing it.”

    If you find the right group of people, they won’t merely poke holes in what you’re doing either. They will be vested in your success (because your success means their success), so they’ll be tactful in how they present their criticism. It’s an amazing thing to find the right collaborators.

    So don’t try to do this online thing alone. Find someone that you can bounce ideas off of. Figure out what high level tasks you should be focusing on, and as soon as you have the money, start hiring others to do the low level stuff that isn’t going to benefit your business/project/blog/endeavor.

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