If someone just “donated” and told their friends to donate, do you really think ALS would have raised $70 million in the last 2 months?!! The reason why this became some viral is because of the Videos!! Videos are Viral! This proves it! If the first person to create the challenge just posted on their wall “I donated $100 to ALS, I challenge my friends …. and ….. to do the same” it may have had some impact, but the impact would not be as grand!