Date: 27th September 2015
Today is the Mid Autumn Festival where you can see Chinese people purchasing moon cakes, pamelo fruits and lanterns .
Mid Autumn Festival is commonly known as Zhong Qiu Jie in Chinese language.
It is held yearly on the 15th day of the 8th month of the Chinese lunar calendar which is September not August. ( Chinese lunar calendar is calculated one month later of the English calendar )
Currently, you may see lots of people window shopping around the streets, shops, shopping centers hunting for cheap mooncakes.
Mooncake used to be a compulsory food to be serve to guests and family members because the circle shape signified unity, enhance family bonding, clients relationship and harmony.
Mooncakes are sold in a wide variety flavors, ingredients content, shapes and sizes . The Chinese market is mushrooming and earning big profits on this special festival.
In the past, each mooncake cost RM4 but now, with the same flavor, reduced size and shape, it cost RM8 per piece of the regular red bean paste content.
Branded mooncakes with red bean paste cost RM16 per piece compare to non-brand RM4 where you can find in night markets.
For the past few weeks, I had been window shopping at Jusco and Tesco Malls, very surprised of the huge crowd of people purchasing these expensive, sweet pastry (mooncakes) with fancy box packaging and colorful paper bags.
Majority of the customers were Singaporeans because they benefit due to the exchange rate of SGD$ 1 = RM 3.10
Hence RM16 = SGD $ 5.20 ( USD $ 3.64) per piece, which is extremely cheap for Singaporeans but not for us local people.
RM16 per piece of mooncake is an expensive price tag for a small pastry that one could finish up in 10 minutes.
You can see a wide range of mooncakes sold here:
- 5 kernel seeds and nuts (expensive)
- Lotus seed paste
- Mung bean paste
- Red bean paste
- Black bean paste
- Salted Egg Yolk ( expensive )
- Ice-creams ( expensive )
- Snow skin ( expensive )
- Fruit and vegetables
Mooncakes are not compulsory to purchase but one who wanted to be recognized as “rich”, prosper and enhance his pride ( face), purchasing branded mooncakes is a trend right now.
If you can’t buy a single mooncake, your family members and friends would look down on you, a childish act among the Chinese tradition. This tradition always happen among my in-laws family members during yearly Mid-Autumn Festival.
The best part during the Mid Autumn Festival is the colorful lanterns where kids had the best time, fun and laughter, chasing each other , chatting happily under the bright moon.
Colorful lanterns made from color thin paper is the cheapest compare to plastic ones with battery operated lights.
The mooncake vendors are the ones who are making BIG profits during this time of the year, not the consumers.
Anyway, I don’t buy mooncakes but eat them for FREE whenever my in-laws invited us for a family gathering. They received a dozen of fancy mooncakes from friends, neighbors, family members. It is an act of exchange of gifts for them.
originally written by peachpurple
photo credits: peachpurple
Feature image photo: pixabay