When it comes to serious internet marketing, any review posted about any product on your site can either build your online image a little bit closer to your online business success or crash all that you have built over years of hard work.
This is why it is advisable to carry out thorough research about the product to be reviewed, else you risk undergoing the predicament that one of my friends at WA underwent a few days ago, besides getting sued for slander.
According to the post he shared to Wealthy Affiliate, my friend claims that he learnt it the hard way and it should serve as a warning to other WA members who are working hard to build their contact list, which is key to any successful internet marketing business (the money is in the list, they say).
His story which can be read here, is that; he posted to his site a review about a product which some of his subscribers already had enough experience about. And thus, they found his post information to be misleading or rather slanderous, based on the negative commentary the post received.
This resulted in some of his subscribers unsubscribing from his contact list for they were unsatisfied by the misleading information received. His follow up with the apologies didn’t change anything and thus the damage had already been done.
In his post, he claims to have expressed in detail the negative effects that the users would expect when using the product under review, and also admits that he didn’t perform his homework well before presenting it before the public, which he regrets a lot.
The trouble didn’t end there; the product manufacturer also contacted the post author expressing his annoyance about the review, claiming that he should have contacted them and sought for more information before publishing a misleading review.
This is one of the reasons why it is never a walk in the park to operate a successful online business as an internet marketer unless one is extra-careful about every step taken in building up the given business niche as it is expected according to the WA training course.