What is the use of the beautifully created website without reliable traffic?
When it comes to online business, no one can disagree that the business can flourish without the business site reaching the targeted audience, and the audience getting the expected satisfaction from the services (content) offered.
With traffic, there also exists the bounce rate, and if your website can drive reliable traffic and yet have a high bounce rate, then you could be in trouble unless you do something about it as quickly as possible before your visitors get fed up with your content and never to return anymore.
Great webmasters who understand the magic power in page-linking ensure that the web pages are aligned in a way to keep the audience wishing to find more information in the underlying page, which keeps one clicking from one web page to another, through the links inter-linked to other posts within the website or to another website page with related content .
This means that, before the reader actually finds what he/she is searching for, the reader would have viewed a significant number of pages, hence increasing the overall number of page views per site visitor.
Better still; the user might end up discovering other important information while browsing the site, which can convince him to bookmark the site for further reference, the thing that can boost the number of the returning visitors as opposed to one time visitors.
As most of the content creators can confirm, most of the internet users searching for the information they find useful to their problems. They would have no more business on the site once they get it on the first page when they land on the site, which is the serious cause of the bounce rate suffered by most of the bloggers.
As a simple trick that works miracles, most websites employ the use of the squeeze page in order to get the user into their contact list as he signs up to the website when trying to access the information required but only available to the registered site members.