In internet marketing, no one can rule out the fact that catchy headlines play a very important role in attracting the targeted customers. But this shouldn’t be confused for the use of the misleading headlines whether in the advertisements or blogs meant to promote the product.
Time is money and thus anyone searching online for a certain product that would solve his problem would have a lot of options to choose from, among the competing products. And so, if he suspects that the post he chose to visit contains no relevant or related content to the post catchy title, he will feel wasted, misled and angry about the whole site and immediately close the web page without another thought, continuing his search on other available websites with content under his content search key words.
If this happens more often, even though your content will be ranking high under the search engine results (results of misused key words), there will be increased bounce rate, since the site will be receiving only one-time-hit visitors who get dissatisfied/disappointed by the information therein (for it doesn’t relate to what they are actually searching for)
The same goes with the ads- the keywords selected in promoting the product online using the Pay per click ads services would cost you unnecessarily if you include hypes that are not related to the product being promoted, and it will only attract wrong attention/audience who will just click through but no conversions will be earned as expected.
I hope this post explains why some internet marketers find that the ads used in promoting the products they are affiliated to receive reliable traffic/clicks but very few sales are achieved. For example, “JOIN THE OPPORTUNITY TO EARN YOU $1000 EACH MONTH WITHOUT INVESTMENT.”
Now imagine if the person attracted by the big earnings in the headline learns that he has got to purchase a certain software costing $100 dollars in order to access the stated earning potential. Would you expect him to go on and sign up for the product?
Out of the same experience, I have personally ended up signing up for accounts with some so-called online income earning opportunities but only to get disappointed when I realized that they wouldn’t work as described.
Anyway, I just feel happy to be part of the only online business affiliate program that delivers all the promised services for those action-takers who wish to build successful online businesses and achieve financial freedom at their own pace.