For any online business to thrive to success, it requires a website that ranks well in the internet search engines. In order for the search engines to find the website and pick it as one among the top search results, the website should have web pages or posts that have sufficient keywords that the internet users key in to the search engines when searching for solutions online.
Since there are millions of websites around the web having similar content, that is if they belong in the same niche, a website with quality content is the only one that would be accessed by the search engine crawler and be cached among the top searches, hence a high probability of getting visits from the search engine.
Aside from creating your own website, even to become a successful online freelance writer to work online on PTP PaidToPost websites has to muster the knowledge of key word use in his posts or else most of the written work would become a waste when rejected by the clients for failing to pass the required standards.
It is also the challenge to most of the online writers to come up with the required necessary key words that would march with the niche of the website and blend well in the search results when the users search for information typing in the search engines some word phrases.
It can be a bigger challenge to the website owner who hires the freelance writers to create posts for his website and yet he doesn’t have the SEO skills whereby he would end up accepting low quality content for his website resulting in attracting low traffic.
So, SEO skill is a universal challenge to all the online workers aspiring to become the owners of the successful online business that would be able to stand the test of time, beating other online entrepreneurs in the same niche.