Marketing Resources and tactics for Photographers



Wednesday, August 24, 2016

I went to Canon Experience Center to check out another seminar about Standing Out & Getting Hired by photographer Steve Anderson.

1st Step:  You need to get awareness of your work from the right people who are actually interested in the style of photography that you do.

2nd Step:  Once you got some people’s undivided attention, you need to get them interested and hooked into your work.

3rd Step:  If they are really interesting in your style, then they will contact you to hire you.

4th Step:  Loyalty is all about keep these interested clients interested in your work enough so that they keep calling you back and rehiring you more.

5th Step:  Advocacy is when they like you and your work so much that they start referring and recommending you to other people.

Standing out and getting hired is all about marketing. Know how to answer certain questions in an interesting way by communicating your abilities, skills, and passions for your photography. Display enthusiasm and passion with excitement.

Practice answering two specific questions:

  1. What kind of photography do you do?
  2. How much do you charge?

Photography Resources:

  1. Commercial photography includes Agency Access, which charges a fee. Book of List is online, and you can download the mailing list, which has many categories but less detail. It will take them around 5 to 15 minutes to make up their mind if they are interested. The first step is calling them, making an appointment, and presenting them your sales pitch. OC Business Journal is another magazine to check out because it has a list of Ad Agences, but this magazine costs $25.
  2. Marketing Retail Industry includes networking at wedding conventions, conferences, and organizations. FGI, or Fashion Group International, has a fee. It is also a good idea to join photo events and network.

You need a website to display your photographs, or you can create youtube videos of your photographs by grouping your photos in categories. Place around 20 to 25 of similar photos in a video and create a storyboard. Your website should have a good template, be easy to navigate, and be simple to enter because it takes three seconds for people to lose interest and attention. You also need a calendar to keep track of your daily work and contacts. Also, make business cards, and postcards. Every two months, send a postcard to interested clients. You can do postcards as low as $1, and if you get a bigger one, you can add three photos on both side of the postcard, along with contact information and your name and brand. Or, make small postcards of your photographs, and place them inside a CD or DVD case.  The annual calendar organized your day by writing down everything you do on your marketing journey, jobs you get, and what you need to do next to grow. During the holidays, send your clients mugs and other items with your name and contact information. Make sure the item is something useful in some way.

When contact people at an ad agency, note if the decision maker changed, which is an indication that they might be looking to hire a new photographer.

Mag Cloud prints your photos into a magazine form for $5.

Chatbooks are instragram feeds.

Social media is very powerful for marketing purposes.

Make sure your photographs have excellent quality as well as professional. Also, make sure each photograph you promote is unique and creative in order to make you stand out among your competitors.

Photoshelter Blog is free, and it is a good place to browse on a daily basis to download PDF information about photography.

If you need some creative inspiration, then check out Wired and Startup magazines because they have artistic, creative, and unique photographs that get awareness.

On Photoshelter Blog, check out Heather Elder, Adweek, and Seth Godin’s page for inspiration and information.

Overnight Prints is an OC-based company, where you can print photos overnight for a good price.

Check out Wedding Photojournalism Association, if you are into networking for wedding photography jobs.

AIGA is for Graphic Artists

Found Folios has a “talent pool” of photographers hanging out and displaying their photos.

 

 

 

 




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Printing Like a Professional Photographer

Tuesday, August 23, 2016

Richard Villa talked about printing from a Canon printer in tonight’s seminar, From Capture to Print. He started out by briefly stating the difference between ILC cameras, the AT-1 from 1978 and EOS 70D from 2015, besides that obvious, which is the AT-1 looks like a vintage camera. The EOS looks like my Minolta 5000 camera, in which I bought in 1987. Although this seminar is mostly for Canon cameras, printers, and papers, I will write my blog in a more broad and generic way so that people might try to use the ideas with whatever camera they own.

Printers use different inks, whether Dye Ink or Pigment Ink, and each ink will create different effects, depending on what kind of photo paper was used. Dye ink tends to soak into the paper, while pigment ink tends to lie on top of the paper. Pigment ink is better for glossy photo papers.

Printing photograph sizes include 4 x 6 to 14 x 17 as well as to 17 x 22 and 13 x 19, but certain printers will print certain way. For borderless prints, you can print 4 x 6 to 14 x 17 prints. But if you want to print 17 x 22 photographs and larger, than it is recommended that you use a professional printer.

Pricing on prints depend on ink quality, ink costs, paper costs, and printer. The total print costs for a print will likely be between $2 and $4, depending what was actually used. It is therefore important to list everything used in a particular photograph in order to correctly price the photograph as well as make some extra profit without really ripping anyone off.

Generally, 4 x 6 photographs cost between .35 to .60, 5 x 7 photographs cost between .50 to $1, 8 x 11 photographs cost between .85 to $1.55, and 13 x 19 photographs cost from $1.35 to $3.35.

ICC Profile is the layout of all the colors before printing a photograph, and it is used for more color accuracy because there are many colors and shades used.

But, importantly, whatever you decided to use, make sure the photo paper, print ink, and printer are from the same manufacture, or at least compatible so that the colors and photograph will turn out right.

Downloading drivers is sometimes required in order to update your older printer so that it prints accurately. It is recommended to go to the printer manufacturer’s website to download appropriate and required drivers.

Color management for JPEG photographs includes Adobe RGB, sRGB, and wide gamut RGB. It is recommended to use the Adobe RGB because it has the most colors. but the file size will be much larger.

There might be some issues with your printer if you don’t print often because the ink expires. You need to print a couple of times per month. If you don’t do a lot of printing each month, then the printer and ink could cause clogging. (I am currently experiencing this with my HP Photosmart 7510, and I am trying to figure out how to fix my printer to print normal again, like when I first bought it, which was probably around 2012.

And, always remember that different photo paper will react different to different ink, which will give different photo effects.

Rendering has to do with editing, and it is usually in the settings. You have a choice between Perceptual and Relative Colorimetric. In Perceptual, the colors will change, but still look more natural. In Relative Colorimetric, the photograph will be flattened, but the colors are more accurate.

Print Studio involves editing, choosing photo paper, layout, copyright information, correction, soft proofing, and other editing and manipulation that you might see in Photoshop. Some printers have a plugin you can buy, which tends to override Photoshop settings in order to make sure everything will print out correctly and the chose photo paper. It is also recommended to use Clear Coat, Contrast Reproduction, and Soft Printing. In the Layout section, you can arrange and align photographs, as well as resize, position, and set margins. You can also add in your copyright information with your name. Correction section has to do with customizing your photograph with pattern print, brightness, contrast, and adjusting CYM color balance.  You can do Soft Proofing through a driver or Gamut Warning. You will need to adjust settings, depending on your photo paper, printer, and ink.

Some photo papers are double-sided and Fine Art paper, and others include lustre, glossy, matte, Brida—heavyweight photo paper, and different color of photo papers.


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